Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your trade show booth staff.
Read MoreBusiness cards are not dead. After shaking hands, one of the rituals of meeting in business is to exchange business cards. It’s almost a reflex reaction. But in the world of electronic communication are business cards now dead? Have the e-mail signature line and smart phone apps replaced a card? Most people say that a business card is still necessary even just because it is a tough habit to break when meeting new people.
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