Are you overlooking your company’s branding opportunity? Maybe it’s just a matter of recognizing where these opportunities exist.
Consider these four ideas.
Does your company support or sponsor charitable organizations?
Regardless of your particular charity – health, environmental, animal, educational, religious, or cultural – there are lots of ways to show your support and build your brand. It’s simple to turn any event into a branding opportunity. Fundraising opportunities abound, including athletic events, dinner programs, and conferences.
For athletic events like corporate road races, you could provide branded items such as T-shirts, bike jerseys, hats, and water bottles. At dinner events and conferences, there’s always a need for sponsors of printed materials like signage, programs, and nametags. You might even support the cocktail hour before dinner. Dressier evening events often hold silent and live auctions to help raise money. These are excellent branding occasions.Do your customers belong to professional organizations?
If you serve a certain industry, your customers might belong to a professional organization or two. Examples: graphic designers might belong to AIGA (American Institute of Graphic Arts). PR professionals might belong to the PRSA (Public Relations Society of America). There are multiple branding opportunities with professional groups. Think about events they host, websites, and speaking opportunities.
As a conference exhibitor, you’ll have a booth or tabletop display. This means extensive signage, plus a lot of face time to network with attendees. What about sponsoring the keynote speaker, or a journal notebook for attendees to use during the conference? For most events, a sponsor’s corporate ID gets prominence on podiums, posters, session handouts, and more.
Have you considered golf tournament sponsorships?
There are all kinds of ways to build your brand as a golf tournament sponsor. After all, these events last all day (sometimes longer) and include a meal or two. Sponsor certain prize winners, like Hole in One or Closest to the Pin. You could be the Presenting Sponsor or the Dinner or Lunch Sponsor.
Branding opportunities are everywhere at golf tournaments. There’s signage, golf balls, apparel, trophies, tees, packaging, and much more.
Where are your virtual branding opportunities?
Take note of online branding opportunities, ranging from professional associations (see #2) to specific web portals that serve your market to banner advertising.
Some professional associations offer site sponsorships. You could purchase banner ads of various sizes, running year-round or for a limited time. How about sponsoring a webinar? Certain industry-specific portals offer such branding opportunities, giving your logo prominence on their site for an extended time, plus the contact information for webinar attendees.
Are these branding ideas you can use? Cooley can help. We’ll strategize and help you maximize your opportunities, and we can provide top-quality and well-received products every time.
