When considering promotional items and branded apparel TRENDS MATTER! Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing captures our attention like something new. Using the same data and forecasts retailers use to project what’s next, we’re the first to bring you products that reflect this year’s biggest trends.
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Finding ways to differentiate your company can be devilishly difficult. Is the answer an award-winning tagline or world-class logo? Will a new web site do the trick? Maybe a full-blown ad campaign is the answer.
In reality, it’s a combination of multiple marketing and promotional efforts. They need to be ongoing, strategic, and work well together.
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Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.
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Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your trade show booth staff.
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We can all thank Oprah for getting her oft-used phrase, “aha moment,” added to the Merriam-Webster Dictionary. The term loosely means a sudden inspiration or insight. If you think of it in terms of marketing your own products and services, an “aha moment” can help you make a lasting impression on your customers.
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When you hear “branded apparel,” what comes to mind? Baseball caps embroidered on the crown? Collared shirts embroidered on the front left chest? T-shirts screen printed across the front?
Everybody has these same mental images, so we invite you to step outside your comfort zone and shake things up. This may be the summer of your extreme corporate makeover.
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You’re probably extra cautious about safeguarding your passport. Are you as careful about protecting your company’s secure business documents?
We recommend that you review certain business documents regularly to counter fraud and hinder counterfeiting. According to the Document Security Alliance, crime based on document fraud and identity theft amounts to hundreds of billions of dollars in the U.S. today.
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It’s easy to overlook branding opportunities for your company. Maybe it’s just a matter of recognizing where these opportunities exist. Consider these four ideas.
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Ready to find out more about getting your brand in shape? Book a brainstorming session with your Brand Consultant and receive a free branded sample of Thinking Putty!
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