Case Study: The Added Convenience of Payroll Deduction

Objectives
Cooley Group recently partnered with a local hospital and healthcare system to provide branded apparel and gear for employees following its successful rebranding initiative. The initial rollout included items like water bottles, lightweight jackets, quarter-zip tops, polos, and long sleeve tee shirts to be worn under scrubs, all featuring the new logo. These comfortable and professional products were designed to meet the diverse needs of the hospital’s staff across various roles and were provided to employees free of charge.

Challenges
The initial response from employees was overwhelmingly positive, sparking a strong desire for additional items. While the client was thrilled with this enthusiasm, they faced the challenge of transitioning the cost responsibility to employees in a streamlined manner. It was also crucial to maintain the integrity of the new brand standards, ensuring that all apparel and gear adhered to a consistent look and feel. The client needed a solution that balanced employee demand with effective cost management and brand compliance.

Results
To address these challenges, Cooley Group developed a tailored solution that empowered employees to purchase additional branded products while simplifying the payment process. We created an exclusive online store featuring a curated selection of company-approved apparel and gear. This platform allowed employees to easily browse and order items that met their preferences. Additionally, we provided regular reports to the client, enabling them to process payroll deductions for employee orders seamlessly. This approach struck a balance between cost efficiency and control for the company and convenience for its employees.

Don’t Just Take Our Word for It
“We initially worked with Cooley Group to create a one-time online store for employees to purchase branded apparel in conjunction with our organization’s rebranding. That was over five years ago! Since that ‘one-time sale’ we have had quarterly online sales—always offering new products in various colors that complement our logo. Working with Cooley Group is always an easy, enjoyable experience! They are always responsive and accommodating—be it adding wording for payroll deductions or a quick ‘flash sale’ with a very tight turnaround time. Thank you Cooley, for always being amazing!”
-Stephanie E., Director of Human Resources

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