We worked very closely with the HR Director and Klein Steel President initially to ensure their vision was met. Once the project started our main contact was the HR Director and we keep her updated throughout the process so that she knew the exact timing of it and when things would be completed and delivered
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In our collaborations with the BAE Marketing Team, Cooley Group proposed a USB Flash Drive made of pvc in a custom commercial airliner shape. In addition, we uploaded their ‘url’ onto the drives, so when plugged in the customer would immediately be engaged by the splash page featuring the new BAE technology being showcased at the show.
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Cooley Group developed an idea to create the 1st Edition City of Utica Monopoly game. Reaching out to community leaders and business owners to pay for all properties on the game which provided the funds to manufacture the first 5,000 games.
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Working closely with the Conifer team over the course of three months, the Cooley Group helped pull together a solution that integrated design, production, and fulfillment into a single, coherent program. Initial quantities of business-critical documents were identified and ordered, sourced from a variety of different suppliers to meet the customer team’s requirements for cost, timing, and quality.
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Has the court of popular opinion persuaded you to ditch paper-based marketing efforts in favor of digital ones? You might want to reconsider. Direct mail is still effective.
In the DMA’s 2015 Response Rate Report, direct mail response rates continue to outperform digital channels – by a lot. Direct mail gets a 3.7% response rate, while both email and social media channels garner only 0.1%.
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Do you need Specialty Printing? Well ask yourself this… guess what the average attention span of a human is? 8 seconds! So in a fraction of the time that it would take to deliver your 60-second elevator speech, a consumer would already be distracted by something else.
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